Despite having already built authority in the market, James Latham hadn’t fully embraced the new digital age. How could they do this, and how did they then go on to win a prestigious award with a digital marketing campaign?
What James Latham needed
James Latham’s aim was to grow their brand across all channels and increase top-level revenue. They wanted to help their prospects fully understand the broad scope of their full product offering. To do this they needed to expand and build on their existing digital strategy.
How we work ongoing and collaboratively with James Latham
We have now run successful paid media campaigns with video for over 4 years for James Latham. We’ve produced numerous videos for them and run many successful digital campaigns across Google, YouTube and all social platforms.
What were the results?
Here’s what Stu Devoil, the Group Head of Marketing, said about this campaign:
“The video itself had over 200,000 views with a combined viewing time of 434 hours. The average cost per view was just two pence. The total page views increased by 32% compared to the previous year. As a result, the sales in that period increased £1.3 million over the previous year, and increased profitability by 9.25%.”
Don’t just take our word for the results we have achieved for James Latham. Watch the video testimonial they kindly gave us, and you’ll see for yourself…
He also says:
“The results speak for themselves, as does my ongoing loyalty, I think we’ve made nine or ten videos with them now, they must be doing something right! If you are looking for video production or animation, I’d definitely suggest you give Ginger a go but if you’re looking to get a video made and also have the expertise on hand to help promote it, I’d strongly recommend Ginger.”
