Prior to working with Golf Escapes, they weren’t getting enough leads for the campaigns they were running. How could they increase the number of leads? See how we helped with video and Facebook campaigns.
What were the aims for Golf Escapes?
Golf Escapes provides amazing golf holidays, and work closely with some European Tourist Boards which have their own specific set of requirements to adhere to. The problem they had was that previous agencies they worked with didn’t understand the challenges they were facing, and thus results of campaigns were poor. The campaigns needed to start generating more, good quality leads.
How Ginger helped achieve the aims
We take a bespoke approach to PPC (Pay Per Click) management, and so in this case we did an initial discovery piece of work to start the project off. The result of this was a decision to run Facebook campaigns with video. We introduced video into their campaigns, producing a bespoke video specific to the campaign.
Next, we ensured that the campaign was well targeted, and once live it instantly started producing leads.
What were the results?
In just over a month, we generated 300 qualified, solid leads for Golf Escapes. We have developed a close relationship with the team at Golf Escapes and have since worked on more similar campaigns for Spain, Greece and Portugal.
James Bryan, Commercial Director from Golf Escapes says
“If you’re looking for a personal team who really get under the bonnet of what you’re looking for and then deliver results you’re after, these guys are for you”
He also said:
“In just over a month, Ginger have generated over 300 qualified clients and for us it’s very important that we’re generating a good number for the campaign results, but the quality has been very impressive as well.”
