iNexus had previously struggled to gain a return on their investment with PPC (Pay Per Click) Agencies. How could we turn it around for them?
What was the problem iNexus was facing?
iNexus is a company that provides software that helps organisations simplify the challenges of managing operations. They had previously worked with other PPC agencies but struggled to get results from campaigns they have previously run. They also felt that they were struggling to reach the right audience and were ‘burning through PPC budget at an alarming rate’.
How did Ginger digital make a difference?
If you watch the testimonial video that James Milsom, the senior Marketing Manager wrote for us you’ll see first hand the difference that Ginger made.
Firstly, we spent time identifying exactly what the audience was that iNexus wanted to target, as this had previously been unclear. In addition, we identified the types of job roles we needed to target.
Also, we took a pro-active and hands-on approach to the campaign, building the relationship with the iNexus team. This in turn reaped benefits in the results.
What were the results?
Within a month of working with iNexus we took them to generating 3 x the number of leads than the previous year in just 1 month.
What James Milsom said:
“Within a week of working with Neil and his team we started to generate leads, in fact we smashed our record of leads in that first month! Within that first month we got 3 times the amount of leads that we got in the whole of the previous year. Ginger are very responsive and they feel like they are part of your team!”
James Milsom – Senior Marketing Manager at iNexus
